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Blue Shades Of Côte D'azur

Location

Saint-Paul-de-Vence, ITA

Photographer


Martin Runeborg

Blue Shades Of Côte D'azur
Le Corbusier's architectural colour scheme, the French Riviera, and the La Fondation Maeght art museum inspire Massproductions’ Tio collection in its colour Overseas Blue.

Le Corbusier is considered one of the most important architects of the 20th century. Colour and its effect on architecture are said to have been as important to him as the room and its layout. In 1930, Le Corbusier created a colour system called Claviers de couleurs, consisting of 43 colours in twelve scales. The Tio Collection’s colour Overseas Blue comes from this scale, perfectly suited for a company rooted in modernist ideals.

The collection is photographed by Martin Runeborg at La Fondation Maeght outside Saint-Paul-de-Vence, where it sits among the Sculpture Garden and the Miró Labyrinth.

Fondation Maeght

Some of the biggest names in 20th-century European sculpture, including Georges Braque, Joan Miró, and Alberto Giacometti, came together to help create La Fondation Maeght, which has become France’s most important art foundation and one of the world’s leading cultural institutions. La Fondation was established by Aimé and Marguerite Maeght, a visionary couple who were publishers and art dealers, and who represented and were friends with some of the most important artists of the era, including Braque, Miró, and Giacometti, as well as Alexander Calder, Fernand Léger, Marc Chagall, and many others.

“The Tio Chair is the contemporary design classic that started Massproductions’ journey. Outdoor environments differ from indoor environments in so many ways. Of course, high demands are placed on the material to withstand the influence of the elements. But you also have other types of spaces to relate to, ranging from a park to an outdoor terrace or balcony. Overseas Blue is a lively but balanced blue shade, which fits just as well into nature as in an urban environment.”
– Magnus Elebäck, CEO and co-founder

ABOUT TIO

During the Stockholm Furniture Fair 2009, Chris Martin and Magnus Elebäck launched both Massproductions as a brand and their first product: the Tio Chair. Tio quickly gained recognition in the industry, and in Massproductions’ first year of operation, it won the Swedish Association of Architects’ Golden Chair design award.

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